Inflation and the rising cost of living are likely to result in people avoiding unnecessary gifting this Christmas
Smaller, more focused presents will be at the forefront of gifting this Christmas, according to one Irish expert.
This year’s festivities are also likely to revolve around social gatherings, as a result of the World Cup and eased Covid-19 restrictions.
Inflation and the rising cost of living may encourage people to avoid unnecessary gifting this Christmas, according to an expert in the field.
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Damian O’Reilly, lecturer in retail management at TU Dublin, expects Christmas 2023 to be a “polarised” one, with some doing well and others not so much.
Inflation will probably change the way people will spend money this festive period. O’Reilly told the Irish Mirror: “Inflation is really dictating what happens this Christmas and how much people have in their pockets.
“They’re just about managing. They’re very concerned about their current financial situation.”
As a result, he said that we’ll see smaller and more thought-out presents this year. For example, friend groups may choose to do a Secret Santa instead of buying a present for each individual person.
It is also likely that we will see people move away from buying electrical products and move toward items that will help to ease the burden of rising electricity prices.
O’Reilly said: “I think energy-saving things like blankets or throws will do exceptionally well this year, [as well as] jumpers and woollen clothes. People will be buying those because they have a definite use for them as they’re turning down the heating, for example.”
articles from :
https://www.irishmirror.ie/lifestyle/expert-outlines-christmas-2023-trends-28140605
